How To Turn Adversity Into Purpose

At just two years old, Alan Lazarus faced a life-altering tragedy: the loss of his father in a car accident. Twenty-four years later, Alan found himself in a near-fatal car crash, questioning the direction of his life and the choices that had brought him to an all-time low. That moment marked a turning point. In his search for answers, Alan found clarity and purpose—a discovery that has since helped countless others find meaning in their lives.
A Shocking Realization
During his career as an Outside Sales Engineer in Industrial Automation, Alan noticed a troubling trend. Automation and technological innovation were rapidly eliminating jobs for less educated populations. While he sold equipment that improved efficiency, he couldn’t ignore the ethical dilemma: the very tools he promoted were contributing to a global issue.
This realization pushed Alan to reflect deeply on his role in the problem. “If we’re not part of the solution, we’re part of the problem,” he reasoned. He decided to pivot his life’s mission—transforming his expertise and insights into a force for good.
New Mission To Empower Others

Alan’s purpose became clear: to help people design fulfilling lives, maximize their potential, and build aligned businesses on their own terms. By focusing on self-education and holistic self-improvement, he empowers individuals to create opportunities for themselves rather than relying on dwindling job markets. Alan now leads a global team at NLU, where he specializes in peak performance, productivity, and organizational design. Through thousands of one-on-one coaching sessions and hundreds of training programs worldwide, he’s equipped individuals and teams with tools to thrive.

Alan’s journey from tragedy to transformation is a powerful reminder of the human capacity to overcome adversity. It’s about turning pain into purpose and recognizing that even the hardest moments can lead to profound growth. His story isn’t just his own—it’s a beacon of hope for anyone searching for a bigger, better, and brighter future.
Are you ready to take your life to the next level? Alan Lazarus is here to help you unlock your potential and design the life you’ve always wanted. Reach out today and start your transformation.